Posts tagged ‘charity’

On our little planet known as Earth, there are multiples of races and ethnicities abound. We all look a little different and have various lifestyles, but the one bond we have is our desire to help one another in times of need. Recently the earthquake in Haiti brought out the best in many of our hearts. Now that Chile’s own destruction has happened during the weekend, maybe it is time we took another long look at ourselves and realize that being successful is not just about making money, but using our gifted talents for good in the process.

Such an opportunity plopped into my lap when I was asked if I was still willing to teach a group of teen-aged girls how to knit. I jumped at the answer and said “YES!!” without hesitation. In a week, I found a place that the girls can be surrounded without pressure at the Main Lee Art Gallery, and am now looking for donations of knitting needles, tape measures, tapestry needles, and both cotton and cotton/blend yarns to be used. If all goes well, I hope the love that I have for my passion shows through and becomes contagious. The coolest part about teaching these future ladies is that they will be making something for the folks in Haiti and now possibly Chile. In doing so they will be giving a piece of themselves in time, prayers, and hope to a world that is so opposite from theirs.

Here’s hoping that my calls for donations comes through. And if there is anybunny out there who would be willing to send us any of the needles or notions by March 11th, please let me know here, on KniTalk, or on Ravelry! =:8

Gratitude and appreciation are often overlooked and taken for granted. Gina Bonomo Dugas of the Mosaic Yarn Shop in Blacksburg, VA was determined to remind everyone how luckily blessed we are. She conceived an idea to host an event that benefited not one, nor two, but three local charities: libraries, the local food bank, and the homeless. Her idea came to fruition on December 5th during a snowstorm that kept folks further in distance away, but for the folks who did attend, the event was a hit!

Here are the details of this charity event:
The $10 admission included a buffet lunch, exclusive buying at the featured vendors, chances to win door prizes, and a goody bag full of various items from all over the fibery and local businesses. Each table had a literal pile of yarn that might be mistaken for a centerpiece, but was in fact a selection for the knitters and crocheters to make hats. At each seating was a pattern varying from a newborn to an adult male. The crafter would first decide which table (I sat at the purple yarn table though the orange yarn table tempted the Hokie in me) and then sit in the chair of whatever pattern interested her/him.

With so many colors to select, it was difficult to choose, but since I brought in the purple yarn from the Land’s End event, I decided to make as many hats as possible with it. To make the day more fun, I taught two women how to knit. Both had learned a little, but needed more coaching. By the time all three of us were finishing up the day, I had not only enabled them, but also made two more friends.

There are many folks in the fibery world to thank for their donations. I am listing them here because their generosity should be noted:

• Twist Collective – for the postcards, buttons, and gift certificates
• Juniper Moon Farm – for the advertising postcards and sheepy tattoos
• Bijou Basin Ranch – for the cool stickers and postcards
• David Simpson’s Fiber Studio – for the yummy fibery goodness
• Lawre’s Laine – for the very cool notions bag
• Classic Elite Yarns – for the heavenly scarf kit
• Berroco Yarns – for the 3 bags of yarn to be used in the hats

Huge thankful bunny hugs go out to every one of these companies for participating!! The best news of this event? We will be doing it next year and will have at least twice as many folks than the 71 crafters that signed up. How do I know? When the Pawtucket Red Sox had their first Stitch and Pitch game, the numbers were exactly the same. (I am rubbing my paws together in glee!) *beaming bunny* Until then, these 42 photos will have to do as proof! =:8

For many weeks, I have been biting my tongue whenever I remembered the crime scene. I had walked into the Natick Mall Sears to participate in what I expected would be a busy 3-ring circus. Why the expectation? Lands End was hosting two of the knitting world’s rockstars, Kate Jacobs and Vickie Howell, in an event to knit hats for the homeless. Since the e-mail I received about this event was very last minute, I was worried that I would be lost in the crowd of fans. Instead I was in a front row seat to witness Lands End’s failure to reach a highly sought audience for their targeted goal of 250000 knitted hats.

With today’s fluctuating economy, savvy businesses utilize social media tools to increase their customer base. Being active in the realm of weblogs, podcasts, and online networks have enabled these businesses to advertise their products and services. For specific niche markets, narrowing the target to reach a solid customer base is a must to reaping high ROI. Lands End’s charity drive stop in Massachusetts is an example of how not to use social media.

In chatting with Kate, Vickie, and the woman who represented Lands End’s charity drive, I discovered a few keys affecting the low turnout of knitters (about a dozen at most) who appeared:

- The lack of utilizing Ravelry – a worldwide social network for knitters, crocheters, and weavers.
It seems that a particular publishing company dislikes its knitting authors to be on Ravelry. This publishing company feels that the authors would be wasting time and should be writing books, even if there is a group dedicated to specific authors. Because of this break in communication between the author and the readers, the author has no way of announcing appearances or news. Lands End had also contacted the owners of Ravelry to promote their charity. Unfortunately, it would not be feasible nor fair to the hundreds of charities that other Ravelry members promote themselves (mine happens to be Sweet Binks Rabbit Rescue). If protocol were followed, the suggestion that Lands End sign up for a Ravelry account would have been made so as a member, Lands End could easily promote themselves by creating their own group or contacting the local groups where their charity drives would be visiting. From my last check, Lands End did not follow that suggestion.

- Publicizing to a group located nowhere near the scheduled events.
Where the events were located is over an hour’s drive from the group base. The Greater Boston Knitting Guild meets in Boston. The events were at Burlington, MA and Natick, MA. Both areas require a long bit of driving, and do not allow easy public transportation. Since only that Boston guild was contacted, only one other guild was shared that news, the MetroWest Guild of which I am a member. How I had learned of the events was through a last-minute e-mail sent a couple of nights before the scheduled dates. It was sent as an “FYI, in case you are interested” type of feel. There was no “Wow! Come help Kate and Vickie knit hats for charity”" excitement. The small amount of notice made it difficult for many to plan on attending. Another note is that Lands End stated they had sent newsletters to its customers asking of any of them knitted to come and participate in the events. I quizzed a number of Massachusetts residents afterwards and not one received such news. Many of them were unhappy at missing the opportunity.

- Ignoring the power of local popular figures and specialty shops to promote the events.
Every town and city has their own respected community rockstars. They are many in New England, particularly Massachusetts, for the knitting world. Designer Kristin Nicholas, Julia Farwell-Clay of Twist Collective, Pam Allen of Classic Elite, Kathy and Steve Elkins of WEBS, Guido Stein of “It’s a Purl, Man” – these folks are just the tip of the iceberg. With the location of the scheduled events, it would have been more lucrative to include nearby New Hampshire and Rhode Island. This fibery network of community rockstars do connect with one another, and could have helped Lands End promote the charity events. By not including the local yarn shops and stores, Lands End failed to spread the word effectively, particularly in the locations where the events were scheduled.

I sometimes find myself reflecting on that Saturday when I met the small quiet crowd who came to the event. I always end up shaking my head in disbelief on the lack of the numbers that could have been. Since that day, I noticed that Kate is now on Twitter (another network she was told not to participate), and I wonder if it is really her or her publisher. (Update 2009-11-19: I was informed that it definitely is not her publisher, but I still think that the Tweets sound like hollow marketing.) I am just glad that Vickie is the real deal online, and that contacting her results in genuine responses. =:8

There is something about the term “knitting rockstar” that can make those who love yarn swoon. The idea that somebunny who is admired for his/her talent and foresight will be in the area, and that meeting him/her is possible? I am pretty much resolved to do so.

When I received an email from the MetroWest Guild that both Kate Jacobs of “The Friday Night Knitting Club” book and Vickie Howell of the “Knitty Gritty” television series were offering a chance to hang out and knit with them, I made the firm decision to do so on Saturday. To my great surprise, not many folks appeared, but at least I did get some awesome photos of both Kate and Vickie.

Hopefully next time, Land’s End will be able contact more of the local community and host their next “Knit with Rockstars for charity” in the city. I look forward to the possibility of doing so again! =:8