My name is Kimberly Nicdao Villareal, and I love technology as much as I love my family, my hobbies, social media, and food. Over 7 years ago, I foresaw how social media would change marketing in business and was told by a number of folks in The Corporation that I had no clue what I was talking about. (After all, “blogs were nonsense” and “only idiots read them” anyway.) Not allowed to put the passion I held for my company’s products into social media, I used my hobby instead. What I discovered is that crafts (in my case knitting) and food are the biggest topics of discussion in the realm of social media (especially blogs), that these social networks are ahead of everyone else, and that many companies can learn from them.
I left my technology career of a dozen years behind to live the dream of working in my beloved hobby of fibery crafts. For about two years, I was the Director of Social Media for XRX, Inc. which is known for its eye-popping books, Knitter’s Magazine, and fun STITCHES Knitting Expositions. In the midst of the fibery world, I help companies of various sizes gain a presence in the competitive internet world of being online.
You can find me quietly working behind the scenes with local yarn shops, manufacturers, designers and distributors. Want to know who I have as clients? Just ask me. On Tuesdays and Fridays, see what I advise here on my website for tips and tricks of marketing in the fibery niche.
I still strive in hoping that older businesses can see the benefits of social media, and am determined in this economy to promote various companies with it. Feel free to check out my latest written posts, resume on LinkedIn, and definitely contact me for anything that crosses your thoughts. I love good conversation and discussing differences. =:8